In hot markets like Miami, New York City, and Los Angeles, real estate agents and brokers aren’t just competing for listings—they’re competing for attention. With hundreds (if not thousands) of agents vying for the same eyeballs online, strong PR for real estate isn’t a bonus—it’s a business strategy.
Relying solely on Zillow ads or Instagram reels might get you clicks, but not credibility. That’s where public relations can tip the scales.
Why Reputation Is Your Most Valuable Property
Most buyers and sellers aren’t just looking for someone with listings. They want a name they trust—someone who’s been featured in respected media outlets, quoted as a market expert, and who shows up at the top of a Google search.
This is where Otter PR makes all the difference.
Our team specializes in PR for real estate pros who are ready to build authority and attract more high-ticket clients. Whether you’re launching a new development or growing your brand, we know how to get you featured where it matters—from Forbes and Entrepreneur to top-tier local outlets.
What Good PR Looks Like in Real Estate
You might be thinking, Is PR really that different from marketing? Definitely. Marketing is what you say about yourself. PR is what others say about you, and that carries far more weight.
At Otter PR, we position you as a market expert through expert quote placements, TV interviews, podcast features, and ghostwritten op-eds. Our media training ensures you sound just as sharp in interviews as you are during closings.
When the market slows down or controversy hits, having a professional team ready with crisis communication and reputation management makes all the difference.
PR For Real Estate Doesn’t Have To Be Complicated
Your competitors are already investing in PR. The ones showing up on news segments, writing for real estate columns, and ranking at the top of search results are using a strategy.
Working with Otter PR means getting a dedicated publicist who understands PR for real estate, from luxury residential to commercial and investment. We’ll build your media footprint, manage your online presence, and help you become the go-to name in your city.
Book a strategy call today and let’s start building the kind of reputation that sells itself.
This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing public relations agency Miami and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.
